Yes, creating the right website takes time, so you've got to feel sorry for a dm marketing guru whose website's on the blink...for two years!
Drayton Bird is that man, blaming the down-time on ' a loony, spliff-crazed webmaster', so for that reason alone you should visit his new website - Drayton Bird website.
Some people see his brand of DM as out of step with the times, but there's some good tips on there, essential DM approaches that lots of people working in DM could learn from. Drayton's book, 'Commonsense Direct & Digital Marketing' is also a good read, but not so strong in terms of digital marketing. Yes, digital is, as he says, a great DM medium, but there is much more to it than that, and his rigid view means that a lot of great digital opportunities for marketing people are left undiscovered. Maybe that's why the website took so long to sort!
