Spike Lee is the face of a new colloborative mobile film project with Nokia, encouraging people to create content on their mobile, send it in and have it judged by the man himself. Interesting idea. I feel like I've seen it before, but without the backing of someone as his profile as Spike Lee.
Somehow I suspect Mr Lee's involvement is costing Nokia big money so I can't wait to see if they are really maximising the brand and sales opportunities - what are they doing to maximise its scope and longevity in multiple channels and what are they going to do with the competitiors' details to get them to spend more money in the future? I hope they are going to do much more than my slightly cynical mind expects.
