An interesting report on integrated marketing by the Association of National Advertisers in the U.S. - http://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=49353
It's heartening to hear that marketeers want it, with the downside that they find it so difficult to achieve.
One hint to why they are still failing may be the centrality of the TV idea in their model of integration. Recognising that meetings need to be about more than TV execution is a start but starting with a big brand idea that is born in ATL makes integration tough. Most of these ideas are not adaptable enough to truly work in other marketing channels. It needs to start with what consumer needs are in different channels and contact points and then developing ideas that can work in ALL channels.
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