The fall in TV viewing figures, both rationally and emotionally, isn't just a UK issue. It's something that marketing people are grappling with, as well as the solutions, something that I try to answer in this article that I wrote for Czech Business Weekly, based on research I carried out with young Czechs - http://www.cbw.cz/en/tv-advertising-is-about-more-than-just-the-numbers/8071.html?search=Neil%20davidson
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- 21 May 2008 08:37:00
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June 20, 2008
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