Keyword research is an essential part of any search engine optimisation project. But did you know that it also contains revealing insights into consumer behaviour - insights that can be used in all areas of online marketing and advertising?You can jump-start the creative process, outsmart the competition, and refine sales strategies using keyword insights.
Keyword research allows us to glimpse the online behaviours of prospects and customers. Knowing exactly how, where and what they search for provides us with a deeper understanding of their wants and needs.
Use keyword research creatively and you'll produce powerful marketing strategies that will bring more profitable results—for both you and your clients. This month in London—for 1 day only—Wordtracker is presenting:
Keyword Creativity, an Insightful Workshop for Creative Professionals November 26th, 2008 9:30am to 17:00pm at etc. venues, 51-53 Hatton Garden, London, EC1N 8HN
What Will You Learn?
In this practical workshop, Neil Davidson, a veteran advertising and marketing strategist, and Ken McGaffin, Chief Marketing Officer of Wordtracker.com, will show you how easy it is to translate simple keyword research into high-impact marketing.
You’ll learn how to use keyword research to:
- Generate creative ideas and solutions
- Understand what consumers are really looking for
- Generate fresh ideas for compelling web content
- Gain a competitive edge in the marketplace
- Save time and money by taking the guesswork out of advertising
- Develop effective new product and publication names
- Create dynamic marketing strategies based on actual consumer need
- Deliver a higher calibre of service and quality to your clients
- ... and much more!
But There Is Something You Should Know
Because we want to ensure that people get the most out of this workshop, Wordtracker is limiting the number of participants to only 20.
So if you're serious about learning how to turn keyword research into high-impact marketing, your prompt response is strongly encouraged. Registration is available on a first-come, first-served basis. More details can be found by clicking on the link below: